The North We Share is a community-led campaign I creative directed for Stone Island’s Spring/Summer 2026 Denim Research collection, produced in collaboration with Northern streetwear retailer, SEVENSTORE. The campaign brings together a range of Stone Island consumers across the North, highlighting the brand’s influence across different subcultures and generations.
Using the compass badge as a symbol of shared direction, identity and connection, the project explores how the brand unites individuals from diverse backgrounds. The cast includes multidisciplinary creative Alina Akbar, rapper and producer RenzNiro, vintage store owner Sebastian Dixon and musician and football fan Mike Porter, each representing a different sector within the North’s creative and cultural landscape.
Read my interview with SEVENSTORE.
Credits:
Creative Director: Amina Jeng
Creative Production Lead: Robyn Kane
Photographer: Maya Ashton
Digi Assist: Emily Ashcroft
Stylist: Josephine Wang
Marketing: Sophie Boden
Lighting Tech: Callan Dooley
Lighting Assist: Thomas Maher
Hair + Makeup: Hayley Booth
Production Assistants: Kieran Flannery, Ellie Sisawo, Haarun Shobaloju
Talent:
RenzNiro
Sebastian Dixon
Alina Akbar
Mike Porter