I’m a multidisciplinary creative director working across styling, photography, film, writing and production, with a practice rooted in storytelling, cultural identity and representation. Drawing from my Gambian, West African and Muslim identity, as well as my experience growing up in the North, my work focuses on documenting and uplifting underrepresented communities through authentic, community-led storytelling.
Through collaboration with emerging Northern creatives, I aim to create visually compelling work that challenges narratives, encourages cultural understanding and creates space for underrepresented voices to feel seen.
I have worked across creative direction, styling and presenting for brands and platforms including SEVENSTORE x Stone Island, Barbour, Schuh x Clarks and Factory International, with my photography and writing featured in publications such as Roll Up Magazine, Mob Journal and AfroStyle Magazine.