DROP 01: The Tie Lookbook was created with Northern Muslim fashion designer Amani Ahmed, centring around her tie collection, DROP 01. Each piece was styled and photographed to embody a different character you might encounter across the city, creating a playful narrative connected through Ahmed’s designs.
The editorial features four emerging Black creatives based in the North, alongside designs from other young Northern designers, highlighting the depth of talent within the region. Drawing inspiration from the 70s and 80s suiting influences present within Ahmed’s graduate collection, I used colour, silhouette and styling to create distinct personas around each tie, experimenting with different aesthetics while maintaining a cohesive, vintage-inspired visual language.
Watch the accompanying film.
Credits:
Creative Director, Photographer + Stylist: Amina Jeng
Production: Amina Jeng, Amani Ahmed
BTS: Amani Ahmed
Talent:
Dajana Antonia
Essence Aikman
Reginald Utolo
Seona McKenzie
Garment Credits:
Ties: Seen on all models by Amani Ahmed
Trousers: Seen on Reginald Utolo by Wiki Nicieja
Full Suit: Seen on Dajana Antonia by Bailey Warburton
Custom Jorts: Seen on Dajana Antonia by Amina Jeng